Branding
Art Direction
2024
Visual identity, packaging, and communication design for a vintage concept store. Numa is a vintage store with a strong visual identity rooted in repetition, rhythm, and typographic presence. I developed the full design direction for the brand, working across print, packaging, spatial design, and digital elements.
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Visual Identity
2025
CochesbyCarla is an independent fashion brand based in Spain, rooted in memory, intimacy, and self-invention. Working closely with the designer, I led the art direction and developed the brand’s visual identity — creating a visual language that is both emotional and graphic, handmade and iconic.
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Photography
2025
Conceived as a self-initiated editorial project, this photoshoot explores the dialogue between body, space, and color. I directed the concept and styling, working with a monochromatic palette to heighten contrasts between softness and intensity.
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Photography
2025
For this project, I collaborated closely with Ika, a contemporary performer whose dynamic presence transforms static objects into living extensions of her body. The series captures a seamless interplay between her movement and a bespoke sculptural piece, emphasizing the tension and harmony between form, space, and motion.
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Photography
2025
Self-initiated photoshoot inspired by the energy of celebrity street photography. I developed the art direction and photography, styling the look around a statement bag and capturing a series that blends casual movement with fashion sensibility. The result is a visual narrative where everyday moments take on an editorial character.
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As a junior art director, I combine conceptual research with hands-on design, creating visual strategies that connect ideas across mediums. I am particularly interested in how aesthetics, storytelling, and digital culture influence the way brands and audiences engage with each other.
I recently graduated with a Master’s in Design from the Sandberg Instituut in Amsterdam, where I developed a critical and experimental approach to design and visual communication. Alongside my studies, I have been working as a freelance creative and visual designer, developing projects that span photography, content creation, and design research.
Sandberg Instituut, Amsterdam
2023 - 2025
Bachelor in Fine Arts
Universitat de Barcelona
2019 - 2023
Exchange
Willem de Kooning Academy, Rotterdam
2022 - 2023
2024 - 2025
- Directed the integrated visual identity for a multi-channel campaign (print, motion, digital) reaching international audiences of 10k+.
- Coordinated a multidisciplinary creative team to deliver cohesive campaign assets on time.
- Oversaw photo and video preproduction to align with campaign strategy.
- Collaborated with cross-functional teams (content, exhibition, marketing) to deliver on-brand, high-quality creative assets.
Freelance Art Director & Visual Designer
Selected Clients – Fashion, Lifestyle & Cultural Projects
2021 - 2025
- Developed full branding system applied to packaging, digital, and in-store comms, boosting local brand visibility.
- Led art direction for visual identity and campaign assets.
- Oversaw shoot concepts, moodboards, styling direction, and retouching to ensure a consistent and premium brand presence across digital and social media platforms.
- Created branding and storytelling visuals for a vintage fashion retail concept.
Curatorial Intern The One Minutes Foundation, Amsterdam
2023 - 2024
- Produced campaign visuals and social content for festivals & screenings.
- Curated film narratives and translated them into cross-platform communication
strategies.
Visual Designer (Education & Research)
Esbrina Research Group – Universitat de Barcelona
2021 - 2022
- Designed conceptual visuals and educational infographics for research group meetings.
- Translated research concepts into clear, accessible visual formats.
- Collaborated with multidisciplinary stakeholders to visualize participatory design strategies.
Campaign Rollouts & Guidelines
Digital Storytelling
Concept Development
Cross-Media Production
Consumer-Centered Design
Content Optimization
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Figma
Premiere Pro
Microsoft Office
CMS Platforms
3D Design Support
Social Media Platforms
English (Advanced)
Spanish (Native)
Catalan (Native)
Centre Cultural La Misericòrdia, Palma
2025
Constellations of return
Bradwolff Projects, Amsterdam
2025
Spinning on top of the hurricane
Neverneverland, Amsterdam
2024
Fil de...
De Bouwput, Amsterdam
2024
Art Nit Campos
Campos, Mallorca
2024
I know how to wait
Neverneverland, Amsterdam
2023
Arts plàstiques
Centre d’Art Sa Quartera, Inca, Mallorca
2023
Tres Mirades
Fundació Felicia Fuster, Barcelona
2023
Sense Títol
Universitat de Barcelona, Barcelona
2023
La Incomunicació
Fundació Guillem Viladot, Lleida
2023
Inside Outside
Time Is The New Space, Rotterdam
2022
A Blinde Date
Codarts Rotterdam: University of the Arts, Rotterdam
2022
La incomunicació
Embarrat Festival, Tàrrega, Lleida
2022
Facultat de Belles Arts, Universitat de Barcelona
2023
Grant for Young Visual Artists
Felicia Fuster Foundation, Barcelona
2023
Last Updated 24.10.31